SHUDDH DESI LAUGHTER
Indian mothers are always concerned about feeding their children. Her concern is born from the day her child is born and continues even after her children are grown-up and mature enough to take care of themselves. But do their children reciprocate too?
This Mother's Day, Annapurna Group, a leading FMCG brand from the north-east India wanted to change the habit, albeit in a refreshingly different tone - using humour as a device to put across the point.
HOW DO WE DID IT?
We collaborated with stand-up comedian Pratyasha Rana and co-created a stand-up set with a twist in the tale. The comedian shared how her mother always asks her whether she has taken food and then ended her show with a pertinent question making the audience think and react, thereby creating a conversation about it.
HOW DOES THE BRAND BENEFITED?
Annapurna Group stands for purity. The brand philosophy Right To Purity was seamlessly integrated into the idea and the name of the property.
